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We award you your label based on your answers in the questionnaire. However, we don’t determine your score on a pure quantitative basis. Multiple and interrelated parameters play an equally important role in defining whether a city is doing a good (or even great) job in boosting shared mobility. Thus, the interaction between these parameters defines your final score.

How do you define my label (or what is the ESMIceberg)?: Service


Picture your commitment to shared mobility as an iceberg, divided in three major parts. Your effects are clearly visible ‘in the streets’, but they are only the tip of the iceberg. Your policy on and implementation of shared mobility stay, metaphorically, underwater and are less easily seen. Nevertheless, these underwater aspects are fundamental to a good deployment of shared mobility. Without a solid policy or implementation, shared mobility will just float around aimlessly in the sea.

How do you define my label (or what is the ESMIceberg)?: Service

Thus, these three segments of the ESMIceberg need to be present altogether and need to be connected thoroughly. They naturally affect each other and merge into each other, without a strict division between the different segments. This is also why we don’t specifically ask questions about the inclusiveness of your shared mobility implementation. Rather, inclusivity should be found in each of the layers.

We use the metaphor of an iceberg to illustrate that a coherent approach to shared mobility works best. In this metaphor, the foundations below the surface weigh more than the evident results. Even though we try not to speak quantitatively, you could say that what’s below the surface (policies and implementation) is regarded as 70% of the score, while the tip of the iceberg (the effects) count for 30%.

To be short, three basic principles are of the utmost importance: 

  • the reason you implement shared mobility is paramount (the base of the iceberg, i.e. your views, that count for 35%);

  • but how you implement shared mobility is equally important and needs to add up to those views (the middle part of the iceberg, also counting for 35%)

  • and the effect of your efforts is the last piece of the puzzle (the tip of the iceberg, i.e. your concrete results, that amount to 30%)

These variables define your ultimate score and the label you’ll receive within ESMA.

How do you define my label (or what is the ESMIceberg)?: Service
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